Social Networking Camps
The growth of online social networks such as Facebook and Twitter has definitely got the business world buzzing. Whether you are a major brand or a small family owned company, the race to get active on these sites is in full flow. But despite its ubiquity, the vast majority of businesses are failing to use social networking effectively, and failing to integrate the full patchwork of key social media into their existing marketing strategy.
Advanced Social Media Camp 2013
Only suitable for graduates of the original social media camps or experienced social networking platform users, this two session course will cover social media management tool Hootsuite in greater detail, as well as the principles of planning and delivering marketing campaigns using the networks and measuring campaign results.
Taking place over two consecutive weekday evenings, this is the perfect opportunity to brush up on advances in the social networks, develop a more in-depth understanding of Hootsuite and to gear up to use social media marketing more effectively in your business.
Dates, Times & Online Booking
Social Media Camps 2013
Hot off the back of the sell out success of our previous Social Media Camps, Perthshire Chamber of Commerce has combined forces with Volpa to bring you the Social Networking Winter Camp, a series of three powerful master classes focusing primarily on the two main social networks, approached specifically from a marketing perspective, and designed to help you deliver strategic and consistent communications across all your marketing channels.
Taking place over three consecutive weekday evenings this is the perfect opportunity to get your social networking for business off to a flying start.
By participating, your business will benefit from the following:
- Introduction to Social Networking & The Twitter Masterclass: Starting from the basis of setting up your account to optimise being found, through to building and developing your followers, using automated tools to plan and deliver online marketing campaigns, integrating Twitter streams within your existing online media and connecting up Facebook to Twitter.
- The Facebook Masterclass: Suitable for beginners right up to more experienced users, this course will introduce you to the best way to set up your business on Facebook, maximise the use of Facebook Pages, Facebook Groups, develop your fan base and manage communications using the world's biggest social networks
- Taking your Social Media to the Next Level: Setting up social media channels is just the beginning. Learn how to integrate and combine the separate channels to maximise time, drive sales, engage with customers, develop staff and grow your business. You'll also learn a little bit about other social networks including Pinterest, Google+, LinkedIn and Kiltr.
Feedback from the Previous Camp Participants
"These focused, interactive training sessions have brought a whole new dimension to our social media campaigning, marketing and customer service. We have seen an increase in clients engaging with our business and have found a whole new audience for our services. Suitable for those of all abilities, we recommend this course for any company or individual who is wants to create or expand a vibrant, dynamic social media network. Overall the sessions were well paced, interactive, great fun and we consider them the essential social media course for any business."
"I found the Social Media Camp extremely useful for our business, especially for building contacts / followers and understanding that it doesn't have to be all serious and having a banter on Twitter about random things actually builds your profile. It is also good for promoting offers to existing customers, which I was surprised to see quite a few of on Facebook, Twitter and Linked In."
"The camp was very good and certainly provided me with additional tools to assist with marketing and it definitely showed me how it could be used for future campaigns."
The Masterclass Leader
The masterclasses will be delivered by Tricia Fox, a self confessed social network addict, who leads the facebook and twitter presence for multiple companies and events and has delivered a number of marketing campaigns for clients aimed at increasing followers and fans across all social media platforms. Tricia is one of the UK's leading experts on the subject of networking, having previously founded and grown the entrepreneurial business network Bacon Eggs & Entrepreneurs. Her marketing agency, Volpa, is a multi-award winning company and her passion for social networking is fierce. Put simply, Tricia believes that if your business has a telephone number, it should also have a facebook page.
Dates, Times & Online Booking
Summer 2013 Camp: 16th, 23rd & 30th July from 5.30pm - 8.30pm