Case Studies | Details
14 May 2008
New Technology Takes Cycle Race onto Global Platform
New tracking technology developed by a Perthshire company, BlueSky Telemetry, will enable sporting enthusiasts from around the globe to track the movements of the fastest man in the world at this weekend’s Etape Caledonia cycling event.
Mark Beaumont, the fastest man to cycle around the world, Andy Noble, from the British Alpine Ski team, TV’s queen of clean Aggie MacKenzie who is riding for health charity Action Medical Research, the BBC’s Andy Nicolson and Magnus Gardham of the Daily Record will all be using Blue Sky Telemetry’s new product “SportsTrack” at its UK launch at the Etape Caledonia Cycle event in Highland Perthshire on Sunday 18th May.
The celebrity cyclists will be fitted with SportsTrack which will record their position during the race and project it in real time onto an international platform via the internet. Local spectators will also be able to track their progress on large plasma screens at venues around the route.
IMG Mass Participation Sports who run the Etape Caledonia understand the value of SportsTrack for participants and spectators. Ian Hulbert, managing director of SportsTrack UK said “We know that everyone wants to feel involved in Etape and SportsTrack is alone in the field in achieving that aim. A national event can now become a truly Global event.”
SportsTrack allows everybody to participate in the race: friends and family can text through the SportsTrack website or their own mobile phone to each participant wishing them well and encourage them throughout the race.
SportsTrack, along with the involvement of Mavic, will also heighten the safety credentials of Etape Caledonia. As SportsTrack roams across all mobile phone networks, a participant can be assured that in emergency mode, an automatically pre-drafted emergency text can be sent to the race organisers who can then call the participant on SportsTrack to discuss the problem before calling on the emergency services should that be necessary. At all times, the exact location of the participant is still displayed on the Sportstrack website and the user does not need to fumble with their own phone.
SportsTrack is the leader in real time GPS trail recording for events management. SportsTrack and its integrated internet and mobile phone based mapping solutions were developed in South Africa by Sportstrack RSA in Cape Town and launched there in March 2007. Prestigious events such as the Cape Argus Cycle Race and the Freedom Challenge in South Africa, the Surf Ski World Championship and the Ironman World Championships in Hawaii are all using SportsTrack to track participants.
In March 2008, BlueSky Telemetry acquired the European Distribution rights for SportsTrack to complement its range of wildlife and care tracking products.
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New Technology Takes Cycle Race onto Global Platform
New tracking technology developed by a Perthshire company, BlueSky Telemetry, will enable sporting enthusiasts from around the globe to track the movements of the fastest man in the world at this weekend’s Etape Caledonia cycling event.
Mark Beaumont, the fastest man to cycle around the world, Andy Noble, from the British Alpine Ski team, TV’s queen of clean Aggie MacKenzie who is riding for health charity Action Medical Research, the BBC’s Andy Nicolson and Magnus Gardham of the Daily Record will all be using Blue Sky Telemetry’s new product “SportsTrack” at its UK launch at the Etape Caledonia Cycle event in Highland Perthshire on Sunday 18th May.
The celebrity cyclists will be fitted with SportsTrack which will record their position during the race and project it in real time onto an international platform via the internet. Local spectators will also be able to track their progress on large plasma screens at venues around the route.
IMG Mass Participation Sports who run the Etape Caledonia understand the value of SportsTrack for participants and spectators. Ian Hulbert, managing director of SportsTrack UK said “We know that everyone wants to feel involved in Etape and SportsTrack is alone in the field in achieving that aim. A national event can now become a truly Global event.”
SportsTrack allows everybody to participate in the race: friends and family can text through the SportsTrack website or their own mobile phone to each participant wishing them well and encourage them throughout the race.
SportsTrack, along with the involvement of Mavic, will also heighten the safety credentials of Etape Caledonia. As SportsTrack roams across all mobile phone networks, a participant can be assured that in emergency mode, an automatically pre-drafted emergency text can be sent to the race organisers who can then call the participant on SportsTrack to discuss the problem before calling on the emergency services should that be necessary. At all times, the exact location of the participant is still displayed on the Sportstrack website and the user does not need to fumble with their own phone.
SportsTrack is the leader in real time GPS trail recording for events management. SportsTrack and its integrated internet and mobile phone based mapping solutions were developed in South Africa by Sportstrack RSA in Cape Town and launched there in March 2007. Prestigious events such as the Cape Argus Cycle Race and the Freedom Challenge in South Africa, the Surf Ski World Championship and the Ironman World Championships in Hawaii are all using SportsTrack to track participants.
In March 2008, BlueSky Telemetry acquired the European Distribution rights for SportsTrack to complement its range of wildlife and care tracking products.
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