Case Studies | Details

03 October 2009
Etape Caledonia 2008: Positive PR for Perthshire Pedallers
Cycle race Etape Caledonia had suffered negative press from local objections to the road closures required for the safety of its 2000 participants.

Volpa’s media campaign for the 2008 event put it back on track gaining substantial positive press coverage and steering it towards a mention in a Visit Scotland report as a key contributor to a £46.51 million growth in the Highland Perthshire economy.

The campaign revolved around two key messages – the positive impact of the event on Highland Perthshire, and its sporting significance.

Celebrity and sporting competitors, including Aggie McKenzie and Mark Beaumont, were used to endorse the event through interviews, releasing one positive news story a week in the run up to the Etape Caledonia weekend. Volpa also actively canvassed press to attend, creating a dedicated press room to ensure that journalists and photographers were given access to the areas of the closed road race.
The four week pre and post event campaign generated over £100,000 worth of press and significant television and radio coverage.

Benefits Team Steps in to Mac a Difference to Cancer Patients
A member of the Macmillan Cancer Support’s benefits advice team will be helping to “mac” a difference this Monday, 6th September, as part of St John’s Shopping Centre’s fundraising campaign for the charity “30 Days to Mac a Difference”.

St John’s Shopping Centre Asks Can you Help Mac a Difference?
St John’s Shopping Centre is calling on members of the Perthshire public to donate their unwanted clothes, DVDs, CDs and bric a brac to the Macmillan Cancer Support charity shop which will open on 1st September 2010 in the shopping centre.

Wood You Believe It?!
At Volpa, we love a challenge, so when we were asked by the Forestry Commission to rebrand, event manage and promote the 2008 Scottish Wood Fair, we jumped at the chance!

‘Rescue Me’ raises £2300 for local lifesavers
Rebel the police puppy and a Ninja Power Superbike were just two of the crowd pullers organised by Volpa as part of the ‘Rescue Me’ charity campaign held at St John’s Shopping Centre, Perth.