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Case Studies | Details
03 October 2009
Wood you believe it?! Volpa delivers tree-mendous exhibition in just eight weeks!
At Volpa, we love a challenge, so when we were asked by the Forestry Commission to rebrand, event manage and promote the 2008 Scottish Wood Fair, we jumped at the chance! The project was made all the more exciting by the short timescale we had to complete it in – eight weeks from start to finish!
The Event
45,000 people came into direct contact with the three day Perth-wide event which featured 36 exhibitors at Dewars Exhibition Centre. Outdoor activities took place at Kinnoull Hill, and this year we brought the Wood Fair to a wider audience by adding an additional town centre venue at St John’s Shopping Centre.
We used a marquee and professional lighting to create an ‘indoor forest park’ at the Dewars Exhibition Centre. Themed areas; HollyWOOD cinema, WOODstock and WOOD in the Park hosted a range of demonstrations to complement the work of the exhibitors.
Attractions at the Dewars Centre and St John’s Shopping Centre included Bushcraft and Survival Skill Workshops, The Nervous Forest theatrical act and Chainsaw Carving demonstrations.
The popular Wood buses shuttled visitors between sites. The Kinnoull Hill team kept kids and adults entertained with nature trails, ghost walks and workshops.
The Marketing
Oh, we had some fun with the marketing of the Scottish Wood Fair 2008!
Our theme of rewriting well-known song lines to feature ‘wood’ went down a storm! Examples include: “Oh, I wood do anything for love (but I won’t do that)” by Meatloaf and “Woodn’t it be good to be in your shoes?” by Nik Kershaw – get it?!
Successful press photo calls included tying 100 yellow ribbons round trees lining major routes in Perth to welcome visitors. We also generated considerable column inches in national and local titles with features about some of the exhibitors - including the inventor of the spon, a two sided wooden spoon.
Chainsaw Sculptor Peter Bowsher gathered quite a crowd and gained considerable press coverage when he revved up his equipment in St John’s Shopping Centre to create a carving of Scotland’s loveable rogue Oor Wullie. The sculpture was subsequently put on display at Waterstones in Perth where an unexpected side effect was an increase in sales of ‘The Broons’ books at the St John’s Centre store! The Forestry Commission latterly donated the unique creation to Radio Tay's Cash For Kids auction where he raised almost £700 for the great local cause.
As well as achieving the impossible in delivering the project on time and under budget, we helped the Forestry Commission reach its objectives of raising the quality of exhibitors, attracting a large number of visitors and lifting the profile of the Scottish Wood Fair.
Visits to the Scottish Wood Fair website increased by 1000% in the period leading up to, and during the event.
Wood you believe it?! Volpa delivers tree-mendous exhibition in just eight weeks!
At Volpa, we love a challenge, so when we were asked by the Forestry Commission to rebrand, event manage and promote the 2008 Scottish Wood Fair, we jumped at the chance! The project was made all the more exciting by the short timescale we had to complete it in – eight weeks from start to finish!
The Event
45,000 people came into direct contact with the three day Perth-wide event which featured 36 exhibitors at Dewars Exhibition Centre. Outdoor activities took place at Kinnoull Hill, and this year we brought the Wood Fair to a wider audience by adding an additional town centre venue at St John’s Shopping Centre.
We used a marquee and professional lighting to create an ‘indoor forest park’ at the Dewars Exhibition Centre. Themed areas; HollyWOOD cinema, WOODstock and WOOD in the Park hosted a range of demonstrations to complement the work of the exhibitors.
Attractions at the Dewars Centre and St John’s Shopping Centre included Bushcraft and Survival Skill Workshops, The Nervous Forest theatrical act and Chainsaw Carving demonstrations.
The popular Wood buses shuttled visitors between sites. The Kinnoull Hill team kept kids and adults entertained with nature trails, ghost walks and workshops.
The Marketing
Oh, we had some fun with the marketing of the Scottish Wood Fair 2008!
Our theme of rewriting well-known song lines to feature ‘wood’ went down a storm! Examples include: “Oh, I wood do anything for love (but I won’t do that)” by Meatloaf and “Woodn’t it be good to be in your shoes?” by Nik Kershaw – get it?!
Successful press photo calls included tying 100 yellow ribbons round trees lining major routes in Perth to welcome visitors. We also generated considerable column inches in national and local titles with features about some of the exhibitors - including the inventor of the spon, a two sided wooden spoon.
Chainsaw Sculptor Peter Bowsher gathered quite a crowd and gained considerable press coverage when he revved up his equipment in St John’s Shopping Centre to create a carving of Scotland’s loveable rogue Oor Wullie. The sculpture was subsequently put on display at Waterstones in Perth where an unexpected side effect was an increase in sales of ‘The Broons’ books at the St John’s Centre store! The Forestry Commission latterly donated the unique creation to Radio Tay's Cash For Kids auction where he raised almost £700 for the great local cause.
As well as achieving the impossible in delivering the project on time and under budget, we helped the Forestry Commission reach its objectives of raising the quality of exhibitors, attracting a large number of visitors and lifting the profile of the Scottish Wood Fair.
Visits to the Scottish Wood Fair website increased by 1000% in the period leading up to, and during the event.
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