Case Studies | Details

03 October 2009
Sandi Thom eco bags are shopping success for St John’s
Volpa bagged loads of great press coverage for St John’s Shopping Centre in Perth with the fab and funky ‘Love Bug’ eco carrier featuring doodles by singer Sandi Thom.

Visitors to the mall were encouraged to call at a central pod to exchange plastic carrier bags in return for £1 off the limited edition jute shopper.

As well as designing the exclusive bag, we created posters, press and radio advertisements and leaflets.

Highlights of the campaign included 45% retailer participation, significant press and online coverage, an upturn in hits on the St John’s Shopping Centre website and UK wide mail order requests.

On top of achieving the important objective of communicating a green message, the Love Bug bags - endorsed as “well cool” by Sandi Thom on her web blog - have gained almost cult status amongst fans of the Scots star.

Benefits Team Steps in to Mac a Difference to Cancer Patients
A member of the Macmillan Cancer Support’s benefits advice team will be helping to “mac” a difference this Monday, 6th September, as part of St John’s Shopping Centre’s fundraising campaign for the charity “30 Days to Mac a Difference”.

St John’s Shopping Centre Asks Can you Help Mac a Difference?
St John’s Shopping Centre is calling on members of the Perthshire public to donate their unwanted clothes, DVDs, CDs and bric a brac to the Macmillan Cancer Support charity shop which will open on 1st September 2010 in the shopping centre.

Wood You Believe It?!
At Volpa, we love a challenge, so when we were asked by the Forestry Commission to rebrand, event manage and promote the 2008 Scottish Wood Fair, we jumped at the chance!

‘Rescue Me’ raises £2300 for local lifesavers
Rebel the police puppy and a Ninja Power Superbike were just two of the crowd pullers organised by Volpa as part of the ‘Rescue Me’ charity campaign held at St John’s Shopping Centre, Perth.