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27 August 2009
Getting Bums on (Toilet) Seats: The Enchanted Forest does not Rest on its Laurels
One of Scotland’s leading events, Big Tree Country’s The Enchanted Forest, has highlighted the importance of listening to customers and constantly innovating as a means to fending off the impact of the global credit crunch and is leading the charge by making some changes of its own, which include the introduction of heated loos in the forest!
The event, which is shortlisted for no less than three gongs in the forthcoming Scottish Event Awards, including Scotland’s “Best Large Event” says the manifesto of improvements which they have this week published on their website will be implemented during this year’s show, Scottish Myths and Legends, and are in direct response to customer demand.
It will be of little surprise to even the most hardened of outdoors lovers that the event has extended provision for shelter, hot food on site and heated loos!
Stephen Bolland, chairman of The Enchanted Forest commented, “Customer comfort is critical and The Enchanted Forest offers people a unique opportunity to experience the outdoors, at night and in glorious technicolour. However we are also aware that keeping them warm and dry is also a key concern. As a team we came up with some great ideas, some of them impractical, however have settled on a combination of marquees, providing shelter from rain and wind, warming food such as Scotch Broth and Haggis Burgers, and even heated loos!”
He continued “When you are running an event as successful as The Enchanted Forest, you are acutely aware that it is sometimes the small changes that make a difference to customers and we hope our attention to detail on ensuring they are comfortable will help.”
Some of the measures being taken, however, are of a more serious nature, with 30% more budget than last year being poured into the show and a departure from a single main show on the loch to a series of “mini” sound and light shows situated at different parts of the forest.
Stephen commented, “We want to deliver an innovative and memorable show and an enjoyable night out for our customers. The revamped format, we believe, will be a winner with customers both new and old.”
Scottish Myths & Legends will be the eighth Enchanted Forest event to be held in Highland Perthshire, and is anticipated to attract 20,000 visitors to the area between 16th October and 1st November 2009.
Tickets for The Enchanted Forest are now on sale, for further information visit their website at www.enchantedforest.org.uk
-- ENDS --
For further information contact Tricia Fox on 01738 658187 or mobile 07989 955039
Notes to Editors: Manifesto for Continuous Improvement Attached
Manifesto for Continuous Improvement
The Enchanted Forest is committed to ensuring excellence in all that it does. Successfully established in 2002, The Enchanted Forest has gained extensive recognition for being the premier event of its kind in Scotland.
However, not one to rest on our laurels (pardon the pun), we took a good hard look at our product in 2008 and asked our customers how they thought we could improve the event.
And while 85% of visitors indicated that they enjoyed the event, we have taken on board the feedback from those visitors who suggested specific improvements that could be made to enhance their overall enjoyment. .
As a result, this year we have taken the following key actions:
• Introduced a new show format (specifically a number of themed mini-shows across the loch and forest, departing from previous years’ single light show on the loch)
• Introduced use of water projection and pyrotechnic features – an area that many customers said they would enjoy.
• Introduced themed catering facilities in the forest as part of our “departures village” which includes shelter from the rain and luxury, heated toilets.
• Re-instated the newly refurbished Fishers Hotel as the show departure point which will enable all customers to enjoy the entertainment offered by the Pitlochry Autumn Festival while they are waiting for their departure coach to the forest.
To enable us to achieve these changes, organisers have also increased the show budget by 30%, a bold move during a credit crunch, while also keeping ticket prices the same as in 2008, offering customers value for money.
We are listening to our customers and are committed to continuing to improve the event which is a highlight in Scotland’s autumn event calendar for many.
We value your feedback so let us know what you think of the changes being made on our Facebook site at: http://www.facebook.com/pages/The-Enchanted-Forest/109092336421
Getting Bums on (Toilet) Seats: The Enchanted Forest does not Rest on its Laurels
One of Scotland’s leading events, Big Tree Country’s The Enchanted Forest, has highlighted the importance of listening to customers and constantly innovating as a means to fending off the impact of the global credit crunch and is leading the charge by making some changes of its own, which include the introduction of heated loos in the forest!
The event, which is shortlisted for no less than three gongs in the forthcoming Scottish Event Awards, including Scotland’s “Best Large Event” says the manifesto of improvements which they have this week published on their website will be implemented during this year’s show, Scottish Myths and Legends, and are in direct response to customer demand.
It will be of little surprise to even the most hardened of outdoors lovers that the event has extended provision for shelter, hot food on site and heated loos!
Stephen Bolland, chairman of The Enchanted Forest commented, “Customer comfort is critical and The Enchanted Forest offers people a unique opportunity to experience the outdoors, at night and in glorious technicolour. However we are also aware that keeping them warm and dry is also a key concern. As a team we came up with some great ideas, some of them impractical, however have settled on a combination of marquees, providing shelter from rain and wind, warming food such as Scotch Broth and Haggis Burgers, and even heated loos!”
He continued “When you are running an event as successful as The Enchanted Forest, you are acutely aware that it is sometimes the small changes that make a difference to customers and we hope our attention to detail on ensuring they are comfortable will help.”
Some of the measures being taken, however, are of a more serious nature, with 30% more budget than last year being poured into the show and a departure from a single main show on the loch to a series of “mini” sound and light shows situated at different parts of the forest.
Stephen commented, “We want to deliver an innovative and memorable show and an enjoyable night out for our customers. The revamped format, we believe, will be a winner with customers both new and old.”
Scottish Myths & Legends will be the eighth Enchanted Forest event to be held in Highland Perthshire, and is anticipated to attract 20,000 visitors to the area between 16th October and 1st November 2009.
Tickets for The Enchanted Forest are now on sale, for further information visit their website at www.enchantedforest.org.uk
-- ENDS --
For further information contact Tricia Fox on 01738 658187 or mobile 07989 955039
Notes to Editors: Manifesto for Continuous Improvement Attached
Manifesto for Continuous Improvement
The Enchanted Forest is committed to ensuring excellence in all that it does. Successfully established in 2002, The Enchanted Forest has gained extensive recognition for being the premier event of its kind in Scotland.
However, not one to rest on our laurels (pardon the pun), we took a good hard look at our product in 2008 and asked our customers how they thought we could improve the event.
And while 85% of visitors indicated that they enjoyed the event, we have taken on board the feedback from those visitors who suggested specific improvements that could be made to enhance their overall enjoyment. .
As a result, this year we have taken the following key actions:
• Introduced a new show format (specifically a number of themed mini-shows across the loch and forest, departing from previous years’ single light show on the loch)
• Introduced use of water projection and pyrotechnic features – an area that many customers said they would enjoy.
• Introduced themed catering facilities in the forest as part of our “departures village” which includes shelter from the rain and luxury, heated toilets.
• Re-instated the newly refurbished Fishers Hotel as the show departure point which will enable all customers to enjoy the entertainment offered by the Pitlochry Autumn Festival while they are waiting for their departure coach to the forest.
To enable us to achieve these changes, organisers have also increased the show budget by 30%, a bold move during a credit crunch, while also keeping ticket prices the same as in 2008, offering customers value for money.
We are listening to our customers and are committed to continuing to improve the event which is a highlight in Scotland’s autumn event calendar for many.
We value your feedback so let us know what you think of the changes being made on our Facebook site at: http://www.facebook.com/pages/The-Enchanted-Forest/109092336421
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