News | Details

10 September 2009
Wheelie Good Account Win for Volpa
Scottish PR & Marketing agency, Volpa, has been appointed by Bini Products to manage the launch of its Binifresh product line in advance of its roll out into ASDA stores across the UK later this month.

The campaign will be aimed at raising awareness of the innovative product, a compact hygiene device designed to fit a wheelie bin and automatically emit a purposely formulated spray every 4 hours to ensure that the wheelie bin stays hygienic & fresh. Demand for the product grown amid rising concern from householders following many local Council’s altering the frequency of waste collections to fortnightly periods. Further information about the product can be found online at www.binifresh.com

The product has already launched in Lakeland stores in the UK, selling more than 300 units in three weeks, proving the demand for such a device. Volpa’s campaign is expected to engage with both online and offline media and audiences.

The contract is the latest client signing for the company who came highly recommended on the Recommended Agency register earlier this year.

Tricia commented, “We are delighted to be working with the team at Bini Products to support them in the launch of the product in the UK. We’re wheelie looking forward to it!”

Benefits Team Steps in to Mac a Difference to Cancer Patients
A member of the Macmillan Cancer Support’s benefits advice team will be helping to “mac” a difference this Monday, 6th September, as part of St John’s Shopping Centre’s fundraising campaign for the charity “30 Days to Mac a Difference”.

St John’s Shopping Centre Asks Can you Help Mac a Difference?
St John’s Shopping Centre is calling on members of the Perthshire public to donate their unwanted clothes, DVDs, CDs and bric a brac to the Macmillan Cancer Support charity shop which will open on 1st September 2010 in the shopping centre.

Wood You Believe It?!
At Volpa, we love a challenge, so when we were asked by the Forestry Commission to rebrand, event manage and promote the 2008 Scottish Wood Fair, we jumped at the chance!

‘Rescue Me’ raises £2300 for local lifesavers
Rebel the police puppy and a Ninja Power Superbike were just two of the crowd pullers organised by Volpa as part of the ‘Rescue Me’ charity campaign held at St John’s Shopping Centre, Perth.