News | Details

02 October 2009
Award Winning Marketing for The Enchanted Forest
A 9 month award winning project saw The Enchanted Forest set a number of new records in 2008:

•Highest Ever Ticket Sales in the event’s 7 year history
•Fastest Ever Ticket Sales Sales in the event’s 7 year history
•Highest ever economic impact of the event on the local community
•Highest number of press articles ever generated by the event
•Highest ever response to a customer feedback survey
•Highest number of visitors to the event’s website

Using the media to interest potential visitors with simple “calls to action” such as visiting the Enchanted Forest website or dedicated booking line, the event sales for the event sold faster than ever before.

A dedicated preview night for the press resulted in attendance by all of Scotland’s national newspapers and more than 28 pieces of print coverage being generated once the show had started, plus two televised slots on BBC Scotland’s news programmes and STV’s Five Thirty Show.

Evidence from the customer feedback questionnaire indicated that 20% of visitors in 2008 heard about the event via a press article. Press coverage for the 2008 was estimated to be valued at just below £233,000.

Volpa have since been re-appointed to handle the PR and marketing for The Enchanted Forest 2009.

Benefits Team Steps in to Mac a Difference to Cancer Patients
A member of the Macmillan Cancer Support’s benefits advice team will be helping to “mac” a difference this Monday, 6th September, as part of St John’s Shopping Centre’s fundraising campaign for the charity “30 Days to Mac a Difference”.

St John’s Shopping Centre Asks Can you Help Mac a Difference?
St John’s Shopping Centre is calling on members of the Perthshire public to donate their unwanted clothes, DVDs, CDs and bric a brac to the Macmillan Cancer Support charity shop which will open on 1st September 2010 in the shopping centre.

Wood You Believe It?!
At Volpa, we love a challenge, so when we were asked by the Forestry Commission to rebrand, event manage and promote the 2008 Scottish Wood Fair, we jumped at the chance!

‘Rescue Me’ raises £2300 for local lifesavers
Rebel the police puppy and a Ninja Power Superbike were just two of the crowd pullers organised by Volpa as part of the ‘Rescue Me’ charity campaign held at St John’s Shopping Centre, Perth.