Case Study: Scottish Woodfair 2008
At Volpa, we love a challenge, so when we were asked by the Forestry Commission to rebrand, event manage and promote the 2008 Scottish Wood Fair, we jumped at the chance! The project was made all the more exciting by the short timescale we had to complete it in – eight weeks from start to finish!
45,000 people came into direct contact with the three day Perth-wide event which featured 36 exhibitors at Dewars Exhibition Centre. Outdoor activities took place at Kinnoull Hill, and this year we brought the Wood Fair to a wider audience by adding an additional town centre venue at St John’s Shopping Centre.
We used a marquee and professional lighting to create an ‘indoor forest park’ at the Dewars Exhibition Centre. Themed areas; HollyWOOD cinema, WOODstock and WOOD in the Park hosted a range of demonstrations to complement the work of the exhibitors.
Attractions at the Dewars Centre and St John’s Shopping Centre included Bushcraft and Survival Skill Workshops, The Nervous Forest theatrical act and Chainsaw Carving demonstrations.
The popular Wood buses shuttled visitors between sites. The Kinnoull Hill team kept kids and adults entertained with nature trails, ghost walks and workshops.