Case Study: Flybox First Eleven
Online retailer, Flybox.co.uk, asked Volpa to devise a campaign that would drive an increase in the number of their Facebook users and which was cost effective to implement.
Understanding that sales with the online retailer were normally slow immediately after Christmas, Volpa proposed a "First Eleven" promotion that sought to give away a product every day for the first eleven days of January 2011 using Facebook as the primary communication tool.
Flybox.co.uk selected eleven products that suitably demonsrated the breadth of their range for anglers, and main site visuals were used to drive visitors to the Facebook page where they would have to sign up to recieve their daily free product alert at 11am during the promotion.
The campaign, which lasted the full eleven days, saw an increase of Facebook followers over the same period from 137 to 298 users, an increase of 117%. Flybox's Facebook post views increased from 3,400 to in excess of 44,000 during the campaign and sales rose 53.8% in comparison to the same eleven day period in 2010.
Although short, the campaign was a success and Flybox.co.uk now boast over 7,000 facebook followers and are continually innovating in ways to integrate Facebook promotions into their ongoing marketing mix.
